Promote Your Small Business for the Holidays

Shop Small is a nationwide campaign dedicated to supporting small businesses through Small Business Saturday by American Express. According to the Shop Small website, over one hundred million people came together to "Shop Small" in their communities last year. Small Business Saturday 2012 is November 24th and falls between Black Friday and Cyber Monday. This shopping holiday was first celebrated November 27, 2010 and has proven to be successful for participating small businesses and it can add to the succes of your small business.

Getting involved with the Shop Small campaign is easy thanks to American Express. American Express provides small business owners with free advertising for qualifying small businesses and free marketing materials for small businesses and community members via the shop small website. It is up to the business to utilize the information and make Small Business Saturday work for you. Saying is easier than doing, which is why we are here to show you exactly how easy it is to market your business for Small Business Saturday.

The first step is to visit their website (www.shopsmall.com) and click the "Promote Your Small Business" tab at the top of your page and download the free marketing materials. After clicking the download tab they will ask you to fill out some information. Don't be intimidated by this step. We would suggest taking the extra steps to personalize your materials and downloading the information but either way it is up to you. Hit submit when you are finished. Here is what you can expect:

After you submit your information it will take you to a page thanking you for your order. Here you can order free prints by clicking Get Started. Be sure to read the small print. You are only allowed to print the poster you just downloaded and the free download has no cash value.

Next, simply enter your zipcode and select the nearest participating FedEx location and fill out the information. This is where things might get confusing. They will ask you to submit a file. You will be submitting the 11 x 17 print poster you just downloaded. If you chose to email your download you will have to take an extra step and go into your email and click the link to download the information. Typically you can find this under downloads and select Small_Business_Sat_Marketing_Kit (1).zip. After you unzip the file select the Print-Ready_Poster and select the Print-Ready_Poster_11x17.pdf. If you do not see the pdf here you will have to go back to downloads and look for a pdf title signage.pdf. This is also where you will be able to access the rest of your marketing materials. After you have chosen the poster simply hit send and pick up your order at the location you selected. If this is too confusing please feel free to email amyjo@daytamarketing.com.

After you pick up your free prints hang it up in your small business and start spreading the word about Small Business Saturday. Go back to your downloads and update your email, blog, website, facebook, and twitter accounts with the information you have been given. If you are really ambitious run a sale, offer discounts, set out free lemonade and cookies. Show your customers your appreciation for visiting you on Small Business Saturday and have fun!