Finding a Job During the Holidays

During the holiday season there is abundant family time, year-end pressures at work, and overall business. This makes it unlikely to find a job during the holidays, right? Wrong. It is actually more likely that some will find work during the holidays for a few key reasons...

There is less competition. The assumption that November, December, and January aren’t ideal months for the job hunt is shared by many individuals. Because of this assumption there aren’t as many people to compete with for jobs during the holiday season.

People are in a good mood during the holidays. Although there is some stress associated with the business and the deadlines during the holiday season, people do tend to be in a festive mood. This festivity will contribute to some generosity by employers during the holidays!

There are ample networking events. With all of the different holiday parties and gatherings there are more chances to network and find new job opportunities. You get to meet many new people who can potentially provide new prospects for jobs! Be aware of this so that you can take advantage of these social events and so that you are professional! You may even encounter familiar faces who slipped your mind to contact while job hunting.

Not only are there parties and gatherings hosted by family and friends but there are also events held by professional organizations! Businesses and Chamber of Commerce groups tend to have holiday events which can draw even more individuals with whom to network! Check out the Sartell Chamber of Commerce website for some of our Chamber’s upcoming events! Details for the Chamber Holiday Social can be found on the flyer below.

Interview Tips

We all get nervous about interviews from time to time… or always. Doing the proper research beforehand can help to ease some nerves and also lead to greater success. There are the basic tips like dress professionally and don’t show up late. We have seven unique tips that are easy to implement but are commonly overlooked when preparing for an interview.

1. Don’t schedule your interview for early on Monday’s or late on Friday’s.

Sometimes you may not have control over this. If the employer asks if you’d prefer Monday at 10:30 or Tuesday at 10:30, go with Tuesday. Studies show that peoples’ minds may not be fully engaged in work early on Monday’s and late on Friday’s so you are better off with mid-week interviews.


2. Aim to be 10 minutes early

Don’t be too early to the interview because it can cause more anxiety while you wait to interview and it can cause the interviewer stress and pressure because they feel as though you are waiting on them to begin the interview. You do not want to be anxious and you do not want your interviewer to be stress. 10 minutes is the perfect amount of time because it shows that you are serious because you are early but it does not create boredom and anxiety for you nor does it add pressure to the interviewer.


3. Leave your phone in the car.

This may seem like common sense but you would be surprised how many people bring their phones into an interview. You may have your phone so you can watch the time or have something to look at while waiting for the interviewer, but you should just leave it in the car. Even the slight glance at your cell phone can lead the interviewer to believe you aren’t serious about the job and it can be seen as a sign of disrespect.


4. Wear color.

Of course you do not want to be distracting with too much color and flashy jewelry but some color is important. It seems when you wear color people think that you are happier and friendlier. Do not go with all neutral tones or you will not stand out. It is a delicate balance between too much and too little. You are your best judge but we recommend incorporating color in a professional way into your attire for an interview.


5. Notice the time-table of the interviewer’s questions

If the interviewer is asking questions in a future manner that is a good sign. If the interviewer is asking you about your future plans and where you will see yourself this is because they are naturally picturing you in their organization in the future and they are curious whether your plans align with their ideas. The further into the future the interviewer frames questions or conversation, the better.


6. When answering a question talk for no less than 20 seconds and no more than 2 minutes.

This is important because you do not want to leave awkward silences by giving an inadequate answer but you also do not want to exceed about two minutes and dominate all of the discussion. Studies show that during most successful interviews the dialogue is about 50/50- 50% the interviewer and 50% the interviewee.


7. Send a thank you note or email after the interview.

This point is one that is so easy yet so many people neglect to do it. Not only does a thank you note make you look thoughtful but it is also a great way to follow up! You do not even need to hand write a letter, email is sufficient. Sending a thank you is a great way to make you stand out. If an employer is on the fence about whether or not to hire you, a thank you note may sway them in your favor.

Creating Your Own Brand

In the job marketplace we all know that networking and professionalism are important, but how do you want to be seen by others? You don’t want to be the same as everyone else. That is why you must create your own personal brand. Within your brand you can focus on your strengths and how you would be a valuable asset to any company. You must set yourself apart from the crowd. We have compiled three major steps in formulating your own self-brand for the business market.

1. Figure out who you are and who you want to be. 

Think about yourself, your values and your principles. You want to portray yourself as you are so that you find a company whose values align with yours. Think about who you’d like to be in a business. Are you a leader? How so? What types of tasks are you best at? What are your strengths and weaknesses? Take a personality assessment such as “The Big Five Personality Traits” so that you understand what type of organization you would fit best into based on your personality style. 

2. Develop your strengths and weaknesses and be able to speak to them.

Think about what comes naturally to you. A great tool to use would be the StrengthFinder application. This assessment helps to identify major areas of strength and why/where/when these strengths would be useful. Identify your weaknesses as well as your strengths. Think about how you can utilize your strengths to help you to improve upon your weaknesses. Think about this in a way that you could explain to an employer when being interviewed or networking. The ability not only to admit to a weakness but also how you can improve upon it is very valuable to any employer. 

3. Define your goals.

What is your dream job? Why is this job your dream job? Incorporate the first two steps into your goal. How can you utilize your strengths to reach your goals? Think about your values and beliefs and use that to figure out what type of organization you’d like to work for. Create your own personal mission statement. Your goals should be SMART or Specific, Measurable, Attainable, Relevant, Time-bound. The more concrete you are about your goals with yourself and your potential employer, the more likely you will accomplish them.

The concept of marketing yourself or “selling” yourself may seem slightly tacky but it is actually one of the most genuine ways to be honest about who you are & what you want, and it will help you to find an employer who is interested in those things. Creating a personal brand will help you to become more appealing to employers because of your individuality and it will help you to find an organization whose values align with yours!

Promote Your Small Business for the Holidays

Shop Small is a nationwide campaign dedicated to supporting small businesses through Small Business Saturday by American Express. According to the Shop Small website, over one hundred million people came together to "Shop Small" in their communities last year. Small Business Saturday 2012 is November 24th and falls between Black Friday and Cyber Monday. This shopping holiday was first celebrated November 27, 2010 and has proven to be successful for participating small businesses and it can add to the succes of your small business.

Getting involved with the Shop Small campaign is easy thanks to American Express. American Express provides small business owners with free advertising for qualifying small businesses and free marketing materials for small businesses and community members via the shop small website. It is up to the business to utilize the information and make Small Business Saturday work for you. Saying is easier than doing, which is why we are here to show you exactly how easy it is to market your business for Small Business Saturday.

The first step is to visit their website (www.shopsmall.com) and click the "Promote Your Small Business" tab at the top of your page and download the free marketing materials. After clicking the download tab they will ask you to fill out some information. Don't be intimidated by this step. We would suggest taking the extra steps to personalize your materials and downloading the information but either way it is up to you. Hit submit when you are finished. Here is what you can expect:

After you submit your information it will take you to a page thanking you for your order. Here you can order free prints by clicking Get Started. Be sure to read the small print. You are only allowed to print the poster you just downloaded and the free download has no cash value.

Next, simply enter your zipcode and select the nearest participating FedEx location and fill out the information. This is where things might get confusing. They will ask you to submit a file. You will be submitting the 11 x 17 print poster you just downloaded. If you chose to email your download you will have to take an extra step and go into your email and click the link to download the information. Typically you can find this under downloads and select Small_Business_Sat_Marketing_Kit (1).zip. After you unzip the file select the Print-Ready_Poster and select the Print-Ready_Poster_11x17.pdf. If you do not see the pdf here you will have to go back to downloads and look for a pdf title signage.pdf. This is also where you will be able to access the rest of your marketing materials. After you have chosen the poster simply hit send and pick up your order at the location you selected. If this is too confusing please feel free to email amyjo@daytamarketing.com.

After you pick up your free prints hang it up in your small business and start spreading the word about Small Business Saturday. Go back to your downloads and update your email, blog, website, facebook, and twitter accounts with the information you have been given. If you are really ambitious run a sale, offer discounts, set out free lemonade and cookies. Show your customers your appreciation for visiting you on Small Business Saturday and have fun!